The Real Reason Your Home Isn't Selling

You might be able to think of hundreds of things that would keep a home from selling:

  • Location on a noisy street

  • Too small

  • Too big

  • Not enough bedrooms or bathrooms

  • No yard

  • Too dark

  • Needs renovating

  • Limited parking

  • Too far from amenities

  • No pool

  • Not enough privacy

  • Structural issues

  • No view

  • Pest damage

  • Etc, etc, etc…

But the fact is that all of these factors can be overcome by adjusting just one thing: the price. If the price is too high, a house will not sell. 

You could have the most beautiful home in the world, but if it’s priced too high, no one will buy it. On the other hand, your home could be small, dark, and located on a busy street, but when priced correctly, it will sell!

How is the Price Set?

If you’re serious about selling your home, the price should be set by the market. By looking at recent sales of properties that are similar to yours, we can see how much buyers are truly willing to pay for a home like yours. 

This sounds simple enough, but it can be a complicated process since no two properties are the exact same. Even in a planned community where homes have the same layout, the condition may be different, or they may be positioned geographically so that the views are different. So real estate experts have a tool called a CMA (Comparable Market Analysis) that considers all the factors that make your home different from similar homes, then adjusts the prices to reflect the differences. 

At Sequoia Real Estate, we’re happy to provide a no-cost, no-obligation CMA for your unique property. Simply contact us and ask for a CMA. We’ll have a qualified real estate professional find comparable properties and calculate your home’s current value. 

The Importance of Pricing Right from Day One

Many sellers try to set the list price too high. They think that they need to leave room for negotiations. And they think that they can always reduce the price later if no one makes an offer on the high list price. 

But this strategy almost always backfires.

When the list price is too high, two bad things happen:

  1. The listing doesn’t even get shown to many buyers because they filter listings by price. If your listing is just over their max price filter, they won’t even know your property is on the market.

  2. Buyers and their agents might think you’re not serious about selling. So then they’ll ignore your listing.

Then, by the time you reduce the price, the excitement of your listing has already worn off. Buyer’s agents may have already dismissed your listing as being over-priced and might be too busy with new listings to revisit the price reduction. And buyers may have already eliminated your property from their online “favorites”. 

Even worse, buyers who see the price reduction might think you were forced to lower the price because something is wrong with the property. 

And with so many buyers in the market today, you don’t need to leave room for negotiation. The competition among buyers will ensure that buyers are bringing their highest and best offer to the table. 

Are You Ready to Sell?

The experts at Sequoia Real Estate know what it takes to get top dollar in today’s market. We’re ready to help you sell your house and move on to the next chapter of your life. We look forward to working with you!